Fizzy

Fizzy is a brand that I created that serves as an alternative to sugary soda drinks that would be great for kids and adults. I am always trying to find healthy options to things that I like and it is hard. Sugary drinks are very popular but they aren’t good for you. I wanted to create something that would be visually appealing to customers and also healthy. The design was a little tough to come up with initially as I started out trying to design a drink for children. I chose to go more broad in age and made this fun fluid design with bright colors and lots of movement. People will try new things if the design catches their eye and getting people’s attention was a big goal in this design. Playing with shapes, patterns, forms, and color allowed me to create a design that moves your eye around it and pulls you back to it as it sits on the shelf.